Leadership

A career brand strategist, Preeti works with brands and organisations helping them shape their future with a purpose-driven approach. 

Having schooled across India, Preeti graduated in mathematical statistics from Delhi University, following it with a PGDM from IIM Calcutta where she specialised in marketing and consumer behaviour and later honed her brand strategy skills at Columbia Business School, US.

She started her career at Lintas Advertising where she spent 12 foundational years working on some great brands. Thereafter, she left her job as Associate Director to begin her practice as an independent brand strategist, advisor and mentor. Today, she works to the credo “learning, doing, giving” in her work with mature companies, startups, social impact organisations and individual entrepreneurs.  

Preeti enjoys simplifying the complicated whether the lens is meta or micro, by staying stakeholder and task-centric. Her unified prescription for brand health is to ensure integrity and alignment between intention, talk and action. She relaxes with her family and enjoys reading, fitness, sketching, and making probiotic pickles.

Saraswathy Ramanathan has an MBA in Marketing from Cardiff University, UK where she specialised in Market Research, Strategic Marketing and Consumer Behaviour. She worked as a Media Marketing Planner with GroupM Media for three years where she planned, executed and budgeted marketing campaigns for some of India’s biggest brands. 

She has previously worked as a Brand Consultant for a start-up Travel and Tourism Company. Before joining Stonehill, she worked with ACTS Group of Institutions and International Needs Incorporated, an NGO for four years. At ACTS, she liaised with global offices who work towards establishing the sustainable development goals set by the United Nations in their respective countries.